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The Sociological Imagination Library

 
Posts tagged theory
Motivations for and Effects of Watching Wedding Reality Television

This sound clip from APA Journals Dialogue podcast covers Dr. Veronica Hefner's research. In general, Dr Hefner is interested in the effects of exposure to mass media and how it shapes self-perceptions. This research uses the theory of Uses and gratification to examine "why people watch" wedding reality tv shows, and what effects these different reasons have on the viewer.

11 minutes, 26 seconds

Motivations for and Effects of Watching Wedding Reality Television

“But Wait: How DOES the media tell you what to think?"

This video explores theories (the magic bullet theory/hypodermic needle model, two-step flow, uses and gratification) about how we process and respond to messages from the media.

12 minutes 34 seconds total, though content only lasts through 10 minutes 30 seconds.

“But Wait: How DOES the media tell you what to think?”