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The Sociological Imagination Library

 

Jonah Berger Invisible Influence

This podcast covers an interview with Jonah Berger, M.D where he briefly discusses his book Invisible Influence. Some of this podcast covers how me make decisions and certain choices, conformity, and what the role of mimicking is in our day to day interactions. Focus on the first seventeen minutes of the podcast.

27 minutes 28 seconds

Jonah Berger: Invisible Influence Podcast Episode